Power Down to Power Up: The Sleep Revolution with The Inactive Company

Guests: Lori Oliver and Jill MacRae
Theme: Sleep Smarter. Live Stronger.

In this empowering episode of Mature Allure, host Sherri O. sits down with powerhouse founders Lori Oliver and Jill MacRae of The Inactive Company, the sleep-performance brand transforming how we rest, recover, and age well. With decades of experience launching products, scaling brands, and leading marketing teams for companies like Spanx, Coca-Cola, and Starbucks, Lori and Jill bring unmatched insight into how women in midlife can reclaim their energy, build businesses, and prioritize wellness—starting with better sleep.

Together, they break down the science behind their groundbreaking sleep mask, The Inactivator, and why quality sleep is the most underrated tool for longevity, beauty, emotional resilience, and peak performance. They also pull back the curtain on launching a business in midlife, what’s changed in marketing, and why old-school strategies still win.

Whether you're redefining your life after 40, building a new business, or desperately seeking better sleep during perimenopause and beyond—this episode is for you.

✨ Key Takeaways

1. Why Sleep Is the Ultimate Wellness Tool
Lori and Jill explain how blackout, thermoregulation, and CBT-I principles can dramatically improve sleep quality and recovery—without medication.

2. The Power of Reinvention in Midlife
Both founders openly share their transitions from corporate careers to entrepreneurship, and how being “forced into change” often leads to the best chapters.

3. Modern Marketing: What Works Now
From influencer culture to old-school PR, they break down what actually moves the needle when launching a brand today—and how anyone can apply those strategies.

✨ Featured Product: The Inactivator

A scientifically engineered sleep mask with:
✔️ 100% blackout
✔️ Thermoregulation to cool the face
✔️ Customizable ergonomic fit
✔️ CBT-I inspired bedtime rituals

Learn more at The Inactive Company.

Learn more about Sherri O.:

Website: https://matureallure.net/

Facebook: https://www.facebook.com/4matureallure/

YouTube: https://www.youtube.com/@mature.allure

Instagram: @mature.allure

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